"Publicity stunt? Check. Anniversary celebration? OK, we’ll give it to them. The BMC “Lamborghini Edition” bicycle was made to celebrate the automakers’ 50th birthday.
Swiss bicycle brand BMC made a similar Lamborghini bike last year. It was red and cost around $25K. This year, the company unveiled an upgrade, a $32,000 carbon road bike that “reflects the craftsmanship and detail used in the 2013 Lamborghini Aventador car.”
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