Bicycling Magazine's Buyer's Guide features the Stromer ST1 Platinum Electric Bicycle

The Stromer ST1 Platinum featured in Bicycling Magazine's Buyer's Guide:
"Unlike most electric bikes, Stromer's ST1 looks almost like a regular city bike. I like that. But hidden in the rear wheel is a motor that can move the bike along at speeds of up to 30 miles per hour. I like that even more."

For a downloadable PDF: Bicycling Magazine features the Stromer ST1 Platinum

Velo Magazine's Buyer's Guide features the BMC Time Machine TMR01

The BMC Time Machine TMR01 is featured in Velo Magazine's Buyer's Guide:
"Linear pull brakes designed to match the profile of the fork and chain stays keep airflow smooth around the all-important fork and bottom bracket area; combined with truncated aerofoil tube shapes, the design helps the bike gain aerodynamic advantages while maintaining stiffness."

For a downloadable PDF: Velo Magazine features the TMR01

The Velo Magazine's Buyer's Guide features the BMC Road Racer SL01

The BMC Road Racer SL01 featured in Velo Magazine's Buyer's Guide as a 'Road Workhorse':
"The Roadracer uses BMC's advanced carbon composite construction methods, fine-tuning each tube to create a comfortable yet precise ride. An aero seat tube and seat post shave a bit of drag while the tapered head tube and integrated carbon fork maintain front-end stiffness. Geometry is tuned for the long-distance rider, with a slightly taller head tube and more relaxed steering than BMC's hard-nosed race machines."

For a downloadable PDF: Velo Magazine features the SL01

Switchback Magazine features the Team Elite TE01 29

The BMC Team Elite TE01 29 featured in Switchback Magazine:
"If there is any mountain bike that can learn something from the road it is the hard tail 29er...BMC is at the head of this class. Few roads bikes are as prized for their combination of road dampening and power transfer as the BMC TeamMachine SLR01. While new to the 29er game, BMC only began making the big wheel platform last year with their allow TeamElite TE29 and Speedfox SF29. They launched an all-new Team Elite platform, the TE01 29, this year. This is a bike that leverages their Tour de France road pedigree to the fullest."

Click here for the full write-up on the BMC Team Elite TE01 29.

Road Magazine features the BMC Impec Bicycle

The BMC Impec bicycle earns 4 page spread in Road Magazine:
"Brands are now thinking outside of the box and finding exciting ways to reinvent the bike. And one brand, BMC, has taken it a step further in its pursuit for the ultimate race frame. For them it required a complete change in the way a frame was made. The best race frames are constructed from carbon fiber, but BMC felt that the current manufacturing methods limited the material's potential because it couldn't be 100% controlled with zero error. To achieve their objective of zero error, it would require the use of computer-controlled robots and a completely new method of production. It wasn't easy, but after four years of development, they created the Impec."

For the full article check out BMC Impec.

Bicycle Retailer Helps Introduce Stromer Electric Bicycles to the U.S. Market

BicycleRetailer.com features 'Stromer introduces ST1 line to U.S. market'.
"BMC Group’s Stromer e-bike brand is launching its new ST1 pedal-assist bike into the U.S. market with a sweepstakes giveaway in which one person will win a $3,499 ST1 Elite 9-speed model."

Triathlon Business features BMC Switzerland's Promotions of Matt Heitmann and Devin Riley

BMC Switzerland promotes Matt Heitmann and Devin Riley. Check out the full story at TriathlonBusiness.com:
"Matt Heitmann, a cycling industry veteran and former BMC Director of Marketing in the US, will take on the new position of Global Director of Marketing for the BMC Group. He will oversee the BMC brand portfolio of BMC, Stromer and Bergamont. Meanwhile, Devin Riley will move from his current role as BMC’s US Marketing Manager to Director of Marketing in the US."

GearJunkie.com features the 'Stupidly Cool, Unforgivably Expensive Lamborghini Bike' by BMC

The BMC Lamborghini 50th Anniversary Impec Bicycle via GearJunkie.com:
"Publicity stunt? Check. Anniversary celebration? OK, we’ll give it to them. The BMC “Lamborghini Edition” bicycle was made to celebrate the automakers’ 50th birthday.

Swiss bicycle brand BMC made a similar Lamborghini bike last year. It was red and cost around $25K. This year, the company unveiled an upgrade, a $32,000 carbon road bike that “reflects the craftsmanship and detail used in the 2013 Lamborghini Aventador car.”

DUB Magazine features the BMC Lamborghini 50th Anniversary Impec Bicycle

The BMC Lamborghini 50th Anniversary Impec Bicycle via DubMagazine.com:
"The BMC Lamborghini 50th Anniversary Impec Bike is just as expensive as a compact car, going for about $32,500. But with its steep price tag, you get ultimate exclusivity, with only 50 units of the bike made. It eatures a Swiss-made carbon frame, Campagnolo Super Record Skeleton brakes, bar tap and a saddle made from the same leather as the car’s seats, Continental Competition 22 tires, and an exclusive yellow and black paint job to help differentiate this machine from all the other world-class speed bikes in town."

Bicycle Retailer features BMC Switzerland's Latest Promotions of Matt Heitmann and Devin Riley

BicycleRetailer.com features BMC Switzerland's latest promotions of Matt Heitmann and Devin Riley:
"BMC Switzerland has promoted Matt Heitmann, the former BMC director of marketing in the U.S., to the new position of global director of marketing for the BMC Group, overseeing the BMC brand portfolio of BMC, Stromer, and Bergamont."

AutoRevolution.com features the 'Cheapest Lamborghini You Can a Buy' - the 50th BMC Lamborghini Bicyckle

The BMC Lamborghini 50th Anniversary Impec Bicycle really is the cheapest Lamborghini you can buy according to AutoEvolution.com: "While it's a lot slower than the Veneno, the latest Lamborghini is much cheaper and can be had with just $32,000 (EUR 25,000). Oh yeah, we forgot to tell you the most important thing: it has just two wheels and no engine. Yup, it's a bicycle."

Bicycling Magazine's Buyer's Guide features three BMC Bikes: SLR01 Sram Red, RoadRacer SL01 Ultegra and GF01 Dura-Ace Di2

Bicycling Magazine's Buyer's Guide features several BMC bikes across the board: the BMC SLR01 SRAM Red under Carbon Race, the BMC RoadRacer SL01 Ultegra under Enthusiast Carbon, and the BMC GF01 Dura-Ace Di2 under Carbon Classics.

For a downloadable PDF: Bicycling Magazine features the SLR01, SLO1, and GF01

Bicycling Magazine's Buyer's Guide Highlights the BMC Timemachine TMR01

The BMC timemachine TMR01 highlighted in Bicycling Magazine's Buyer's Guide: "Riders on BMC's ProTour team have recently used the company's bikes to earn victories at the Tour de France and in world championships. This season, those riders hope a new aero bike - the timemachine TMR01 - will propel them to even more top results."

For a downloadable PDF: Bicycling Magazine features the TMR01

RoadBikeReview.com Explains "What $32,000 Can Get You?" - A BMC and Lamborghini Limited Edition Bicycle

RoadBikeReview.com spills the beans on what $32,000 can buy - the limited edition, 50th Anniversary collaboration bicycle of BMC and Lamborghini: "So what’s 32 large get you? Lots of Swiss precision, artisan touches, and fine Italian craftsmanship of course. The full-carbon BMC impec frame is dressed with a Campagnolo 11-speed Super Record EPS gruppo, Bora Carbon Ultra Two tubular wheels, and a slew of other high-zoot lightweight components that keep total weight at 15 pounds for a medium-sized frame. On top of that, the saddle and bar tape are made from the same supple leather used on Lamborghini car seats."

PavedMag.com Spotlights the BMC and Lamborghini Limited Edition Bicycle

The BMC and Lamborghini Special 50th Anniversary Edition Bicycle featured on PavedMag.com: "What’s polarizingly flashy, goes quite fast and is absurdly expensive? Nope, nice try, but one of Mario Cipollini’s skin suits on eBay is not the correct answer—not in this particular case at least. The answer we were looking for was the BMC’s collaboration with the famed Italian automaker coming out of BMC’s heavily robotized facility in Switzerland. Or, more specifically, the Impec Lamborghini 50th Anniversary edition."

CoolHunting.com feautres the BMC & Lamborghini 50th Anniversary Bicycle

CoolHunting.com features the BMC and Lamborghini 50th Anniversary Bicycle: "To celebrate the 50th anniversary of legendary auto maker Lamborghini, Swiss bicycle maker BMC created a limited edition, full carbon road bike inspired by the Italian flair and precision of the Lamborghini Aventador. Having collaborated once before, the two companies, each known for forging their own paths in their respective industries, came together again to create the Lamborghini 50th Anniversary Edition impec, an absolute beaut boasting Italian-made components—including a full Campagnolo Super Record gruppo—on a sturdy Swiss-made frame. Needless to say, the impeccably constructed roadie is reported to ride like a dream."

Cycleicio.us features the BMC and Lamborghini 50th Anniversary Edition Bicycle

The BMC and Lamborghini limited edition collaboration bicycle featured on Cycleicio.us: "BMC carbon fiber impec frame, Italian components, etc. but do the specs really matter? BMC will build 50 of these to order after you put 25,000 clam down (of the Euro variety). Inquire at your neighborhood Lamborghini dealer for details and delivery."

IntheMoment.ModernDensity.com features the BMC and Lamborghini Limited Edition Collaboration Bike

The BMC 50th Anniversary Lamborghini Edition Road Bike featured on IntheMoment.ModernDensity.com: "Swiss bicycle maker BMC  is helping Lamborghini celebrates its 50th anniversary with the Lamborghini Edition Road Bike. Marrying Italian style with modern technology, the limited edition bike uses a special impec frame crafted from carbon fiber for lightweight rigidity. As to which specific car model the bike draws its inspiration from, the aforementioned carbon assembly as well as the leather used in the seat are both taken from Lamborghini's Aventador."

The BMC & Lamborghini 50th Anniversary Bike featured on LostinaSuperMarket.com

LostinASuperMarket.com features the BMC & Lamborghini 50th Anniversary Edition Road Bicycle: "To help celebrate the 50th Anniversary of Italian supercar maker Lamborghini, the Swiss bicycle builder BMC has put together this Lamborghini Edition Road Bike for their southern neighbors. Like the Porsche 911 also celebrating its half century, Lambo is making no plans to lay low on this special birthday, instead going full force with outlandish creations like the Veneno Hypercar."

Luxuryes.com features the 50th Anniversary Lamborghini Edition BMC Road Bike

The 50th Anniversary Lamborghini Edition BMC Road Bike featured on Luxuryes.com: "Italian automobile manufacturer Lamborghini are celebrating their 50th anniversary with a limited edition BMC road bike. Limited to only 50 units, the impec Lamborghini 50th Anniversary Edition combines high-end Italian components with the Swiss made impec frame, and a custom Lamborghini 50th Anniversary Aventador Yellow Paint job. Retail price is set at €25,000 EUR (approx. $32,508 USD)."

Style-Network.Details.com features the BMC & Lamborghini 50th Anniversary Bike

Style-Network.Details.com features the BMC & Lamborghini 50th Anniversary Bike: "Limited to only 50 pieces with a price tag of $32,000, this special collaboration from Swiss bicycle maker BMC and Lamborghini is absolutely one of the finest looking road bikes ever made. Both the frame crafted from carbon fiber and the leather used throughout the bike borrow the tools, quality and assembly process used to make the Lamborghini Aventador, so you know everything is of the highest quality. No guarantees, but owning a bike this good would probably escalate you as a “favorite” to win the next Tour de France…"

Hypebeast.com Features the BMC 50th Anniversary Lamborghini Edition Road Bike

The BMC 50th Anniversary Lamborghini Edition Road Bike featured on HypeBeast.com: "Swiss bicycle maker BMC is helping Lamborghini celebrates its 50th anniversary with the Lamborghini Edition Road Bike. Marrying Italian style with modern technology, the limited edition bike uses a special impec frame crafted from carbon fiber for lightweight rigidity."

BikeRumor.com features the BMC and Lamborghini 50th Anniversary Edition Bike

The BMC and Lamborghini limited edition collaboration bike featured on BikeRumor.com: "No doubt targeted to someone who can actually afford a Lamborghini, BMC has introduced a very special 50th Anniversary Edition Impec to celebrate the occasion. While the bike is certainly much less than an actual Lambo, the  stratospheric 25,000 Euro ($32,582 at the current rate of exchange) price tag makes the Factor/Aston Martin One77 bike look like a bargain. But, the point of limited editions is to be, well, limited and the 50 made to order Lamborghini edition Impecs certainly check that box."

Highsnobiety.com Features BMC's Lamborghini 50th Anniversary Edition Bike

Highsnobiety.com features the BMC and Lamborghini limited edition collaboration: "World-renowned bicycle manufacturer BMC Switzerland and luxury car company Lamborghini have teamed up to create a one-of-a-kind road cycling machine. The Lamborghini 50th Anniversary Edition impec bike combines high-end Italian components with the Swiss-made impec frame to create a road bike that includes the “same precision, detail, and style used in the Lamborghini Aventador.”"

BicycleRetailer.com Features the BMC Lamborghini Anniversary Bike

The BMC Lamborghini 50th Anniversary Edition bike featured at BicycleRetailer.com: "The Swiss bike brand will sell the special bikes for 25,000 euros ($32,525). They will feature Italian components and special touches that are reminiscent of the Lamborghini Aventador sports car, which features a monocoque carbon fiber body. BMC is making the bike's bar tape and the saddle cover from the same leather used by Lamborghini for its seats."