InHabitat.com Features the new Stromer ST1 Electric Bike

The new Stromer ST1 e-bike featured at InHabitat.com:
"Switzerland-based Stromer just launched their new ST1 pedal-assisted electric bike for the US market. These superbly engineered e-bikes feature a seamlessly integrated battery located inside the frame and an onboard interface the size of an iPod Nano which shows an abundance of information including battery charge, energy consumption rates, average speed, as well as the distance and duration of rides."

TriJuice.com features BMC's News of Signing Triathletes Uli Broome and Mackenzie Madison

BMC's news of signing triathletes Uli Bromme and Mackenzie Madison shared at TriJuice.com:
"Partnering with such ambassadors of the sport like Uli and Mackenzie is a perfect fit for BMC and a positive step towards helping grow the sport," said Devin Riley, BMC Switzerland's Director of Marketing in the U.S. "BMC's diverse athlete roster, coupled with superior bicycle technology, offers a winning combination across numerous categories. We're excited to have Uli and Mackenzie join the family."  

TriathlonBusiness.com Shares BMC's Signing of Para-Cyclist Steven Peace

TriathlonBusiness.com shares BMC's news of signing para-cyclist Steven Peace:
“I have strong goals to increase my UCI World Ranking this season. Between the quality of bikes BMC makes and their strong international reputation, I feel confident their support will help me achieve those goals,” said Peace. “It is an honor to represent such a solid brand.”

ElectricBikeReport.com Explains the Availability of Stromer E-Bikes at SXSW

Stromer ST1 E-Bikes available at SXSW shared at ElectricBikeReport.com:
"Stromer is launching their ST1 Elite ($3,499) and ST1 Platinum ($3,999) electric bikes in the US market this year. To celebrate the launch they are holding a sweepstakes where some lucky person will win a Stromer ST1 Elite!  Here is a video of the 2 Stromer ST1 bikes."

BicycleRetailer.com Features BMC's Signing of Para-Cyclist Steven Peace

News of BMC signing para-cyclist Steven Peace featured at BicycleRetailer.com:
"BMC Switzerland is now sponsoring 2012 Paralympic Games competitor Steve Peace. Peace suffered a life-changing stroke in 2006, and since then has battled back to become one of the top para-cyclists in the world."

Life.NationalPost.com features the BMC Switzerland and Lamborghini 50th Anniversary Impec Collaboration

The BMC and Lamborghini 50th anniversary bike featured at Life.NationalPost.com:
"Known as the Impec, the lightweight bicycle is a collaboration between Lamborghini and Swiss bicycle manufacturer BMC Switzerland. Following the success of the previous Lamborghini-based Impec, this year’s model aims to blend Italian craftsmanship with modern technology, according to BMC."

Bicycling Magazine's Buyer's Guide features the Stromer ST1 Platinum Electric Bicycle

The Stromer ST1 Platinum featured in Bicycling Magazine's Buyer's Guide:
"Unlike most electric bikes, Stromer's ST1 looks almost like a regular city bike. I like that. But hidden in the rear wheel is a motor that can move the bike along at speeds of up to 30 miles per hour. I like that even more."

For a downloadable PDF: Bicycling Magazine features the Stromer ST1 Platinum